One of the more talked about subjects in internet network marketing has been that of attraction marketing. Everywhere you turn online, you see many “experts” out there proclaiming attraction marketing is where it’s at, and that you need to learn from them, but what is it really all about?At a very basic level, attraction marketing changes the usual old school paradigm of building a successful MLM business through your warm market and things like cold calling and buying leads.While, no, by no means is this particular brand of marketing simply used in the MLM business, but has really been used for many years in other markets, and only recently become popularized by a couple highly touted online MLM courses.It is rather amusing to see this spawn a hordes of self-proclaimed experts at this particular brand of marketing, even if they have very little experience at it.One basic definition of it that really the whole concept is based upon the law of attraction and centers around the level of value you are offering prospects to directly help solve their problems, the better the value given, the more attraction that is generated.To get down to it, what does it really take to become an attractive personality?In the beginning, you are best served by really thinking about your own market and what problems they are trying to solve and solutions they are seeking.Now, you can position yourself as the solution to those needs and you have built an extremely highly perceived value in their eyes. This makes the entire transaction, whether in the form of a product or downline all that much easier.One of the very first things you need to to is to really think about these questions, who are your customers and what do they really want?No narrow down what they want, you need to dig a little deeper here and answer these questions: What do your customers secretly desire? What are your potential customers biggest fears, pains and frustrations? What keeps your customers awake at night?Next, now that you know what those prospects really want, you can suite their needs best by literally figuring out how to get them what they want.In particular if you are trying to recruit business partners, there are three fundamental things they need and want: more leads, more money, a bigger downline.Once you learn to think in terms of providing them solutions and customer focused instead of just trying to sell your goods, and your business will grow all that much quicker.Again, you bring attraction marketing into play because you are offering your clients something valuable in their eyes and it will completely change the way that ones internet network marketing prospects look at them.The dynamic will have changed from that of an annoyance to someone who is welcome in their life.If you want to learn even more about using attraction marketing to grow your business, read below and click on the link for more information.